On September 27-28, 2023, St. An international conference on the topic “Shaping Tomorrow: Innovations and Trends in the Middle East and Caucasus Markets” was held in Tbilisi in partnership with Geomed University, International Islamic Marketing Association (IIMA) and Jadara University.
The International Association of Islamic Marketing in cooperation with the world’s leading universities, annually holds international scientific conferences (Global Islamic Marketing Conference). The first conference was held in 2011 in Dubai, and since the first, it has been held in the following cities: Abu Dhabi, Cairo, Tunis, Casablanca, Kuala Lumpur, Oman, Istanbul, etc.
The rector of Geomed University, Professor Marina Pirtskhalava, opened the conference. Also, Dr. Shukri R. Marashdeh, President of Jadara University, addressed the conference participants. The conference was chaired by Professor Tornike Khoshtar, Vice-Rector of the Geomed University.
Leading marketing scientists from 20 countries, local and international experts, and representatives of international organizations working in Georgia participated in the conference. During the two-day international conference, representatives of the marketing field will be able to share their experience regarding the influence of marketing on the market, as well as innovative and trendy approaches.