On May 16-18, 2022, the Ninth International Communication Days Symposium “Communication Studies in the Digital Age” was held at Uskudar University in Istanbul, Turkey, in which many well-known specialists and professors of communication management, public relations, and media communications from world’s leading universities participated. From University Geomedi, Professor Tornike Khoshtaria and Professor Archil Kapanadze were invited as speakers.
Professor Tornike Khoshtaria’s presentation “Utilizing Consumer-Based Brand Equity Model to Investigate Brand Loyalty and Extensions in Football Clubs” focused on the study of brand elements in football clubs, and discussed the factors that influence brand loyalty and purchasing intent.
Professor Archil Kapanadze’s presentation: “Human Type Artificial Intelligence, Version 1.0”, was about creating artificial intelligence using inductive logic operators through motivational, hierarchical filters.
Both presentations got great feedback from the attending public. Future cooperation plans with leading universities were outlined regarding the topics presented.
