On November 26 and 27, 2021, the Second World Online Conference “Public Health 2021” was organized by the world’s leading universities in Malaysia. From our country, Professor Tornike Khoshtaria, Dean of Healthcare Economics and Management and affiliated Professor of Teaching University Geomedi presented the report on the topic “The Roles of Hedonistic, Utilitarian Incentives and Government Policies Affecting Customer Attitudes and Purchase Intention Towards Green Products”. In the report, he discussed the impact of utilitarian and hedonistic motivators on the attitude of Georgian consumers towards „Green Products“. Professor Tornike Khoshtaria’s presentation was highly praised by the leading specialists in the health care field. The article on the same topic was also published by Springer. (https://link.springer.com/article/10.1007/s12208-021-00325-z).